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KIM CHUY RESTAURANT CAMPAIGN

KIM CHUY RESTAURANT WEB/APP

March 16. 2024
11x8.5”
Adobe Photoshop

Gentrification is a common problem seen in society today. I investi- gated the specific restaurant “Kim Chuy” in LA’s Chinatown. I created three campaign advertisement idea sketches, each based on the goals of “interaction,” “Curiosity,” and the ability to “Customize” orders.

kim chuy web_app ver. 2.jpg

PROCESS

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